How to start a Senior Care Business2019-10-29T14:35:53+00:00

How to start a Senior Care Business

To start your senior care business you will need to complete your states home care license application and all of the required home care license paperwork requirements. The first step to starting your senior care business is to incorporate your home care business and obtain a Tax ID and NPI number. Every state has different home care license and operation requirements and standards. Our home care consultants are well informed in all states and are able to assure you will achieve home care business licensure using our home care business policies and home care consulting services.

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Home Care Policies, Procedures and Operational Materials (State Specific)

To start your senior care business you will need home care policy and procedure manuals that are written to meet state standards and customized to your home care business including your home care business logo, staff and office details. You will need operation forms and documents in order to operate your home care business and stay compliant with State and Federal regulations. Our home care consultants will provide you with customized, state specific home care and policy procedure manuals. They will also provide all of the operation forms and documents needed to operate your agency.


To start your senior care business you will need to develop marketing materials that you , will use to market your home care business. Marketing materials include a website, brochures and business cards. Our home care consultants will provide you with a customized website tailored specifically for your home care business, home care business brochures and business cards. Your home care business will have a say as to what colors, images and text are included. These marketing materials along with others are yours. We are not a home care business franchise. We will provide you with 1000 HQ glossy home care business brochures and business cards as well as the design files for all marketing materials.

Specialty Programs

To start your senior care business you will need to develop and implement specialty programs including Fall Prevention & Safety, Low Vision, Alzheimer’s Care, Transitional Care and Memory Care Programs. Our consultants will provide you with the materials and training necessary to implement each program.

21st Century’s Home Care Consulting Services offer the most successful home care business start-up program in the industry.

Ongoing Training & Support Program

Our Home Care Consulting Services offers the only lifetime training and support program in the industry. We offer 3 full 8 hour days of live home care training, 8 times during the year.  Our home care business training seminars take place every 2 months and are available to you, your current and future employees and never at any additional cost to attend. Our consultants teach you how to operate, market and brand your home care business for success.

Caregiver Training

Our training program also includes a series of 20 videos to ensure your caregivers have the knowledge needed to provide the proper patient care in the areas of Personal and Companion Care services. These videos are made available through our intranet portal. Also available on the intranet portal will be sales and marketing training, our home care blog and our home care forum.

Monthly Webinars

Our Operational, Patient Care and Business Development Webinars will offer our agencies the continuous expertise and guidance necessary to operate a successful home care agency. Among some of the topics discussed in the webinars are • Preparing for your Licensing Inspection • Choices for your Agency • Patient Care / Documentation • Infection Control • HIPAA / Ethical Issues • Human Resources • Employment Protocols • Business Development • Branding and Marketing Strategies

Coaching (Ongoing Support)

Our certified senior care consultants will provide ongoing support via phone or email at your convenience. Our certified senior care consultants will help you get through the possible challenges in operating a successful home care agency. With that being said, a successful home care agency depends on having all the building blocks in place to be known in their own market area as a provider of quality home care services. Critical to this process is understanding the importance of our internal and external customers. This include our Employees (Caregivers), our Clients, and our Client Referral Sources and how we effectively identify, cultivate, grow and maintain relationships with each. Our coaches will provide you with the necessary assistance in understanding the requirements in providing services in the many areas pertaining to the activities of daily living.

Clinical Department

You have the piece of mind knowing that the clinical expertise of four master prepared registered nurses are available when you need them. With this type of support you will never have any challenges with documenting the ongoing care of your patients.

Our Patient Referral Program

The goal of this program is to provide your home care agency with patient referrals. Your home care agency will be included in our exclusive home care directory made available to the public, detailing only those agencies that have gone through our certification process and/or accreditation process.


hcuinmiddle-[Converted]Attend Home Care Business Training at our Home Care University
Below is a detailed overview of our tools, resources, in-depth home care training, and comprehensive home care consultant services necessary for your home care business to achieve success.

  • Setup of your Incorporation or LLC, Tax ID and NPI Number for your home care business (you choose your home care business name. We are not a home care franchise, this is your home care business!)
  • Civil Rights Package Development
  • Completion of your customized, state specific home care policy and procedure manuals, in compliance with state and CHAP Accrediting Body standards as well as all of the forms and documents required for your new home care business startup including Administrative Policies, Infection Control Policies, Patient Care Policies, Safety Management Policies, Personnel Policies, Emergency Disaster Policies, Financial Management Policies, Bio-Waste Polices, Job Descriptions, Outcome Based Quality Improvement Plan, Committee Minutes,Performance Evaluations, Comprehensive Emergency Management Plan, Patient Admission Packet, Patient Information Booklet, Admission Forms, Advanced Directives, Human Resource Documents, Personnel File Sections, 24 Home Care In-Services, and any other policies your state requires (home care policies are state specific).
  • 1 CD containing all of the Forms, Manuals, Guides and Marketing Materials necessary to start a home care business.
  • Detailed list of home care business resources.
  • Complete admission packet including patient information booklets, admission forms and advance directives.
  • Complete setup of your human resource department, including personnel files, competency evaluations, job descriptions, performance evaluations, in-service education guides and all other forms required for the home care business to be operational.
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New-logo4 Completion of your state home care business license application package including all required forms and documents.
  • Assistance with your state home care license survey (home care license assurance!)
  • Completion of any plan of correction required by the state resulting from their home care license inspection.
  • Completion of your home care certification and home care accreditation if required (accreditation assurance!).
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  • Personalized website for your new home care business startup to thrive on the world wide web and reach an infinite number of people searching for home care businesses in your community. A web presence provides a dual function providing leads for your home care business and assisting with branding.
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  • SEO (search engine optimization) Program available. This will help your home care business to achieve first page presence on search engines like Google, Yahoo and Bing.
  • Access to our online Training Academy and Intranet Portal for your home care business and its employees. Includes, but is not limited to home care business training materials, marketing and advertising materials, interactive forum, networking (network with our entire database of existing home care businesses), 24 hour message board, etc.
    Click here for more detailed information on our Intranet Portal.
  • Access to our LIVE Home Care University Home Care Business Training. Includes three full 8 hour days of live personal care and companion care home care business training. Our home care business training is ongoing and available to your home care business and employees every 3 months for the lifetime of your home care business. This means your home care business and employees can attend as often as you would like at no additional cost
  • Weekly webinars on topics such as:
  • Preparing for your Licensing Inspection
  • Business Development
  • Choices for your Agency
  • Ethical Issues
  • Branding your business
  • Patient Care / Documentation
  • Human Resources
  • Marketing Strategies
  • Infection Control
  • Employment Protocols
  • Patient Resources
  • 1000 customized home care business cards matching your home care business brochure will help to assure your home care business and its brand are recognized (you own the design file).
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Click here to view some samples of our Personal Care and Companion Care Brochures
  • vaimage1We are proud to offer several Veterans Home Care Patient Resource and Support Programs. Our agencies have access to this patient resource opportunity for veterans and their surviving spouses. Approximately 1 out of 3 seniors across the nation will qualify. This program is available through the Department of Veteran Affairs.  Benefits are paid for assistance with activities of daily living. vaimage2An estimated two million wartime veterans or their widows are eligible for the “Aid & Attendance” pension to help pay for home care. You, or someone you love, might be one of them. We’ve successfully helped over a thousands of our home care agencies enroll in this program. Many of which have added approximately 30 veteran clients per year by enrolling in our veteran’s program. The VA values our commitment in partnership and our pledge to care for those who have served our country. We have several support and service options designed with your agency’s ability to provide personal and companion services in mind. Contact us for more information.
  • hcdirectorylogov2Patient Referrals – Your Agency will receive patient referrals by being listed on our Home Care Agency Directory website. This site is designed to provide a home health care resource guide for patients in need of home care services throughout the country.  This website recognizes the Home Health Care Agencies that we have established who have the very best of management and clinical operations. AwardTheir accomplishments are the result of 21st Century Health Care Consultants professional team and comprehensive training programs provided by 21st Century Home Care University. Your agency must first complete our standards of excellence program and then you will be eligible to appear in this directory.
  • Marketing Programs and Presentations for Patient Resources designed to gain client leads quickly after you start your home care business. x
    These programs and presentations target patient resource source opportunities that are not often sought after by home care agencies. They include the following:

    • Hospital Discharge Planners
    • Neurology Offices
    • Assisted Living Facilities
    • Oncology Offices
    • Ophthalmology Offices



    • Cardiology Offices
    • Rehab Facility Discharge Planners
    • Plastic Surgery Offices
    • Gastroenterology Offices
    • Assistance with Outpatient Procedures


  • .
images Quickbooks Training & access to low cost technical support for your new home care business
  • Access to the same home care business software used by most home care franchise companies at less than half of the retail cost. State-of-the-art cloud based software system to run your entire agency from your iphone, ipad, computer referral tracking, caregiver HR, client scheduling, client profile, caregiver time tracking via GPS on smart phone app, family portal (so family can login and see what has been going on in the home each day), send texts to all caregivers regarding new jobs with one click, and much more! Save countless hours and reduce the need for a lot of office staff.
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  • Medicaid Waiver billing guidance for your new home care business.
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hcuinmiddle-[Converted] Lifetime home care business training means that anytime you need home care consulting, have questions or have staff that require training, we are available to assist you at no additional cost. We will review the all clinical aspects of your agency. Admitting patients, review policies, referrals. We cover all bases. 21st Century’s Home Care Business Startup Process trains you and your staff to understand how to obtain new clients, marketing, medical and emergency scenarios and many other topics.
All members of 21st Century’s Home Care remain actively involved in professional associations, home care policy development, and engagement with current providers of service. We are in the business of home care consulting, home health care consulting and hospice business startup consulting. This lets us provide the very best education, home care training and support services for all of our home care agencies. It not only assures that a home care agency gets its certification. It also insures that the home care agency is well-prepared to operate and be completely successful in the ever-changing health care arena.
John Vincent Dapello, President